Morpace Inc. Reports: Hispanic American Women Unaware Of Heart Disease Threat

In a national survey
of adults, 60 percent of Hispanic American adult females indicated a lack
of awareness that heart disease is the #1 fatal disease among women.
Further, nearly half are unaware that Hispanic women's risk of heart
disease is greater than that of Caucasian women. Dania Rich-Spencer, Vice
President of Morpace's Health Care practice, said, "Programs such as the Go
Red For Women, founded by the American Heart Association (AHA), have made
great strides in raising awareness of heart disease's impact on women, but
the message apparently has not made its way into Hispanic communities." She
added, "Our research suggests that there is a real opportunity to target
this key ethnic group with educational efforts that raise awareness and
promote prevention strategies."



Rich-Spencer said that the heart disease awareness data comes from the
quarterly Morpace Omnibus Survey, conducted on the Internet in July, 2008,
on a variety of current topics.



About Morpace Inc.



Morpace is a full-service survey research and consulting organization
specializing in automotive, financial services, health care, retail and
technology. Morpace has global expertise in providing innovative
proprietary solutions to clients in four core areas: market definition and
segmentation; product development and pricing; brand and image positioning;
and customer satisfaction and loyalty.



Established in 1941, Morpace Inc., an ISO 9001:2000 certified
organization, is one of the largest privately held marketing research firms
in the United States. Headquartered in Farmington Hills, Michigan the
company has offices in Irvine, California; New York City; and London,
England.



Visit morpace for more information.


Morpace Inc.

morpace